At CAL-6 Consulting, I help purpose-driven entrepreneurs and small businesses align their digital presence with their deeper mission. My work blends strategic design, data analytics, and business development with a creative lens rooted in symbolism, clarity, and transformation.
I’m Carlos—a builder, strategist, and storyteller. With a background in web development, branding, and analytics, I don’t just solve problems—I reveal patterns, craft systems, and guide businesses toward meaningful growth. Whether it’s a website that finally reflects your vision, a data dashboard that unlocks insight, or a brand story that resonates, I design solutions that deliver measurable impact.
CAL-6 is more than a consultancy—it’s a framework for clarity. The name evokes calibration, intelligence, and harmony. Every project is an opportunity to illuminate what’s working, refine what’s not, and build something that feels true.
If you’re ready to bring your business into alignment—with strategy, soul, and results—I’d be honored to help.
Who We Are and What We Build.
Data Analytics Services
Data Clarity Package - $750-$1,500
Purpose: Transform scattered or underutilized data into clear, strategic insight that drives smarter decisions.
What’s Included:
Discovery Session: 60-minute call to understand business goals, data sources, and key performance indicators (KPIs)
Analytics Setup or Optimization:
Google Analytics 4 configuration
Event tracking, goal setup, and funnel mapping
Integration with platforms (e.g., Shopify, WordPress, Squarespace, Mailchimp)
Dashboard Design:
Custom visual dashboard (Google Looker Studio, Notion, or Airtable)
Real-time metrics for traffic, conversions, engagement, and more
Insights Report:
Monthly or one-time report with trends, anomalies, and strategic recommendations
Optional Add-ons:
CRM integration (e.g., HubSpot, Zoho)
Email campaign performance tracking
SEO performance dashboard
Ideal For:
Entrepreneurs and small teams who want to understand what’s working, what’s not, and where to focus next. Perfect for clients who already have a site but lack clarity on performance.
Expanded Data Analytics Service Suite - $1,500 + /mo
1. Analytics Setup & Optimization (Core Tier)
• Google Analytics 4 configuration
• Event tracking, goal setup, funnel mapping
• Platform integrations (Shopify, WordPress, Mailchimp, etc.)
2. Custom Dashboard Design
• Google Looker Studio, Notion, or Airtable dashboards
• Real-time metrics: traffic, conversions, engagement
• Visual storytelling with charts, graphs, and KPIs
3. Monthly Insights & Strategy Reports
• Trend analysis and performance breakdown
• Strategic recommendations based on data
• Optional 30-minute monthly review call
Web Development Services
Digital Presence Audit - $250
Purpose: A diagnostic deep dive into your current digital ecosystem.
What’s Included:
• 60-minute strategy call to explore goals, pain points, and opportunities
• Review of website UX, messaging, branding, and analytics setup
• Written report with 5–7 actionable recommendations
• Optional follow-up email support for clarifications
Ideal For:
Clients who feel stuck, misaligned, or unsure how to improve their digital presence. This is your “clarity catalyst.”
Website Revamp - $750 - $1200
Purpose: Transform an outdated or misaligned site into a strategic, mission-driven platform.
What’s Included:
• Site redesign or optimization (WordPress, Squarespace, Shopify, etc.)
• Integration of Google Analytics + basic SEO setup
• Brand alignment: colors, fonts, messaging, and calls to action
• Mobile responsiveness + performance tuning
• Optional: 1–2 custom graphics or branded visuals
Ideal For:
Small businesses, creatives, or wellness professionals who need a site that reflects their mission and converts visitors into clients.
Digital Foundation Package - $1,200 - $2,000
Purpose: Craft a mission-aligned website from the ground up—designed to reflect your client’s vision, engage their audience, and support their goals.
What’s Included:
• Discovery Session: 60–90 minute deep dive into brand, audience, goals, and desired functionality
• Site Architecture: Sitemap, page flow, and strategic layout planning
• Design & Build: Custom design using WordPress, Squarespace, or Shopify (depending on client needs)
• Content Integration: Copywriting support or integration of client-provided content
• Analytics & SEO Setup: Google Analytics, basic SEO, and performance tuning
• Mobile Optimization: Fully responsive design across devices
• Launch Support: Final walkthrough, testing, and post-launch tweaks
Optional Add-ons:
• Logo or brand identity design
• Blog setup + content strategy
• Email marketing integration (e.g., Mailchimp, ConvertKit)
Ideal For:
Entrepreneurs, creatives, or small businesses launching a new venture or rebranding from scratch. You’re not just building a site—you’re helping them birth a digital presence with clarity and soul.